The marketing strategy of ceo chris xu, and his philosophy of diversified apparel development has been a key factor in the success of shein. Shein currently sells their products in 185. In the bustling streets of nanjing in 2008, chris xu took a leap of faith and founded sheinthen known as zzkkowith a vision to revolutionize the way we shop for trendy apparel. What does it take to build a fashion empire that captures the attention of millions? Meet chris xu, the mastermind behind shein, a brand that has
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